We Do The Words

What Is Social Media?

There is a lot of hype around social media but from a marketing perspective it is simply another method of communication. The objective of most social media websites is to create a community, or series of communities that have a common interest.

If you want top create a community around your business, or parts of your business, like an affinity scheme for example, social media might be a very useful tool.

If, however, you are looking for a direct and measurable correlation between social media activity and sales you might struggle to justify the commitment needed to maintain it.

Social Media Marketing

Using social media as part of a well thought out marketing plan has some very distinct advantages but for it to work you have to create a community. What is the best way to create one?

Interesting Subjects
If the subject matter is only interesting to a few people, you will only attract a few people to your community

Commitment
Creating a community takes time to create and maintain. Two Tweets a month or a monthly updated Facebook page does not constitute commitment

Interactivity
People in your community will communicate with you. You can’t ignore them or take a long time to answer them

Creativity
Don’t be boring or you will quickly lose followers

Is Social Media For You?

If you think your business can create and sustain a community of followers then social media has many advantages. You can use social media to:

• Communicate regularly and quickly at little or no cost
• Get regular feedback
• Gauge interest in new ideas before committing resources to it
• Use your membership to expand your community and attract new clients
• Drive traffic to your website

Our Services

We provide a range of social media marketing services, including:

• Strategic review – is it right for you?
• Set Up – selecting the best social media for your requirements and setting up accounts
• Maintenance – packages to ensure your communities remain vibrant and active

The best way to decide if using social media as a marketing tool will work for your business is to experience it as a recipient. Join the communities of brands that you like or trust (or your competitors) and see how they use it to communicate with you.
Start by following us using the links below…