Marketing Services - Websites

Websites

The Process

If you were planning to open a new office you’d plan it properly and take a lot of care and attention in every aspect. After you moved in you’d maintain it so that it was always fit for purpose. We think you should treat your website in exactly the same way.

There are 4 distinct stages in publishing a new website:

  • Planning
  • Build
  • Content
  • Project Management

 

Planning

If you don’t spend adequate time on planning, your website will suffer and you will, more than likely, end up spending more than you needed to. Good planning:

  • Explores – we identify the objectives you have for your site
  • Defines – produces a schematic layout to be used to brief web designers

The output of the planning process is a stand-alone report that you can use as a reference document for potential web builders.

 

Build

Time spent in planning your website means you can make a decision on who builds it based on your requirements rather than simply by comparing competing designer website portfolios. When selecting a web designer for our clients we always:

  • Approach at least 3 for quotations
  • Give consideration to their experience & track record
  • Audit the quality of their work
  • Obtain references where appropriate

 

Content

Poor content is like putting substandard furniture in your new office – it will reduce the impact of your website. On the Internet:

  • Less is more – content need to be concise without losing key messages
  • Clarity is critical – no room for waffle, just information that is important
  • Demonstrate don’t tell – online, people look for evidence behind your claims

 

Project Management

Someone needs to be in charge and it shouldn’t be your web designer. Nearly all websites fall behind schedule because no one is taking overall responsibility. The building of your online website needs an offline construction manager.

You Or Us?

Most of our clients ask us to manage all of the production stages but it’s entirely up to you. If you only need help with planning, or project management for example, that’s fine too.

 

Website Examples

Click the links below to check out some of the websites we have written for and produced.